The Future of WotC

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Yesterday I heard that Wizards of the Coast planned to shut down their forums, including those for Dungeons and Dragons. The cited reason was basically that other versions of Social Media were so prevalent that the forums were essentially redundant and that sites like Reddit were handling discussions of the product better than the WotC forums could. So basically, “Why are we paying all these costs associated with running the forums when people can just chatter about our stuff elsewhere?” Does that seem like a cold reason to shut down a place that’s been around since the early 2000’s? A little bit, but given the current course of the most popular Tabletop RPG out there I really don’t find it surprising.

Everything about the Dungeons and Dragons brand of late has been a consideration for the almighty dollar and less about anything resembling community involvement. Oh, Mike Mearls gets out there and does an “Ask Me Anything” once in a while but that’s about it. The level of desired feedback from us that we saw in the “Pre-5e” days is simply gone for the time being, and I don’t know if I blame them completely. The hard truth is that this model appears to be working for them. By all reports they are selling well.

Currently we see a model that slims down the internal content creation and farms out the bulk of it out to 3rd party groups like Kobold Press (Tyranny of Dragons) and Sasquatch Game Studio (Princes of the Apocalypse) for its product line post the core three books. In such an environment the removal of the costs associated with running forums on the site is hardly surprising. Unless you are a handpicked content creator, your voice is only mildly important to them. Keep in mind I speak in generalizations when I say this. I refer to the company as a whole, not individuals who may actually care a ton.

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Comic on loan from Steven Joy’s site “From the Whiteboard” http://www.fromthewhiteboard.com

 

The problem is this. Wizards seems to be Hell bent on being a company that simply sells a product, with no real community involvement on their part within a hobby that really thrives on community involvement. When you consider the fact that, with very little exception (the fact that I and other bloggers receive review copies), their entire advertising model depends on word of mouth from their own customer base retreating into a shell is frankly a dangerous long-term proposal. How do they plan to bring new people into the fold? Currently they rely on us to do so, there is no push for new players on their end, the impetus to create players and DM’s lies solely with people who already play the game.

Granted there is the Adventure League, that’s a bit of an advertisement where game shops are tasked with selling the idea to their customers to play D&D. Of course that’s like advertising a new fish in a fish market, everyone’s already there for fish, it’s not going to endear the beef lovers because they aren’t at the fish market that day… or any day.

The bottom line is that Dungeons and Dragons is a community driven product, it always has been and I can’t see a day where it won’t be. Sadly Wizards just doesn’t seem to know how to manage a community driven product line, or they don’t want to and they are content to see how long they can survive by being “the one and only D&D”.  Other RPG companies don’t get to do that, they have to actually endear players to them because they aren’t riding the coattails of being the first in the business. Only time will tell if Wizards can survive on its printed content alone. I mean, thus far 5e stuff has been excellent.

I doubt there will be any further push by WotC to foster more community development, they didn’t even have a booth at Gen Con there’s a ton of hubris there. Maybe I’m wrong and Wizards will do just fine becoming a printing press for its content, and maybe it will survive perfectly well relying on us to spread the word. I mean, look at me. I run Dungeons and Dragons for kids at the library despite receiving nothing in return for it beyond the satisfaction of spreading my love for the game. Maybe I’m the schmuck? Maybe the folks at WotC are nodding their heads sagely at each other saying “another one of our minions has brought in more sires!”. Good lord…maybe D&D is a cult…

I'M SO SORRY KIDS! ;P

I’M SO SORRY KIDS! ;P

-Melvs

P.S. If forum users are looking for a new place to hang out EN World has extended an invitation.

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4 thoughts on “The Future of WotC

  1. Good breakdown. I think the Reddit mention by them is laughable. When it comes to D&D (no idea about MtG) anyone who wants news or community interaction already knows ENWorld is the place to go to but they didn’t mention ENWorld to be coy? ENWorld runs the RPG industry awards for goodness sakes. They are now the defacto official D&D forums and always have been since 3E in my eyes. Also, Wizards isn’t the best at new media. Dragon+ is meh. They have a Tumblr page which is heavily tied to their Dragon+. They have Twitter announcements that are ok but can they replace a forum?
    All in all, no big loss on their forums. I hadn’t used them in years because much like their adventures which you mentioned earlier, they are done better by outside parties.

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  2. The one thing I will say in defense of WotC is that official forums seem to be less and less of a thing. With social networking and mega fan sites and forums growing in popularity, companies have dwindling motivation to maintain an “official” community.

    Also, WotC proved themselves incompetent in constructing even the most basic online software and community tools. I’ve had a sordid history with their website which can essentially be described as “not being able to find the crap I want to find.” So no loss there. Though I must admit, I agree with the comments about not mentioning Enworld. It seems so obvious that one can’t help but look at it as a slap in the face. Though to play devil’s advocate, perhaps they did not want to be seen playing favorites.

    What I find more worrisome is the licensing out of Forgotten Realms to Green Ronin. Heck, if they’re not willing to work on FR internally, then what ARE they going to work on? Faerun is their most recognizable setting, very popular and a huge money maker. You’d think core setting products for the Realms would’ve been priority number one after the core 5E books had been developed. Maybe others know something I don’t, but this is just another “what are they thinking?” moment from a company whose entire business strategy seems to consist of “what were they thinking?”

    Though everybody seems to love 5E, so it would appear they’re doing something right. I’ll just be damned if I understand their decision making process.

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    • Exactly, I find it troubling. Like I said above, they are seemingly content to see if they can sell based on quality of product & legacy namesake alone. Though I will say that the Adventure League made a strong presence today on twitter with a big Q&A rally. Wonder if that was intentional.

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